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The demand for customizable engagement rings is at an all-time high. To greatly assist our retail store partners in capitalizing on this growing trend, Overnight is proud to introduce the Overnight Bridal Builder.
Watch Matt Roth, VP of Overnight, give a run-down on the display and all of its features.
Overnight’s Bridal Builder contains 36 shanks and 36 center settings, all crafted in alloy and cubic zirconium, and magnetized to fit perfectly together. Your customers can create approximately 1,300 custom engagement ring design combinations over a wide range of price points, using only 1 foot of space in your store.
Your customers can safely "play" with the alloy & cubic zirconium components, mixing and matching the shanks and heads to create their perfect engagement ring. This technique involves the consumer in the creative process, leveraging "customization" and its growing popularity in recent years.
By allowing your customers to apply different combinations of styles with their own hands, a strong bond is formed between them and their unique ring since they "made" it themselves.
Once the customer decides on the style they want, Overnight will manufacture that creation within 7 business days.
Overnight's flexibility and manufacturing capability allows you to order the creation in all metals, as well as any of our 7 different diamond qualities (including Lab Grown). Overnight can provide you the semi-mount, or you can select a center stone from Overnight's huge in-stock selection of Certified Lab Grown and/or GIA Certified Naturally Mined Centers.
Introducing the Bridal Builder Collection – a comprehensive selection of engagement rings like no other. This collection features 96 of our most sought-after engagement ring shanks and 93 unique heads, that magnetically connect to one another, giving your customers the ability to mix and match and try on countless combinations until they find their perfect ring. With a compact display that fits within just a few feet of showcase space, it offers a stunning 8,928 different engagement ring combinations for your customers to explore. As the most versatile and diverse engagement ring sample program available, it’s a proven driver of engagement ring sales.
Click on each piece of the display below to learn more about them!
Cullen Wulf | AALand Gem Company
"Overnight's Bridal Builder is a game changer! My clients are able to mix and match different diamond sizes and shapes with multiple band options so they're able to see their custom ring before it's made. It gives them confidence that they've made the right decision."
—Gianna Shiavitti | The Diamond Guild, Norwood, MA
"Overnight's Bridal Builder is one of the most utilized sales tools in our store. With so many possible combinations and Overnight's flexibility to make the pieces in all metals, we've already closed 3 engagement ring sales. The customers love that they are involved in the creative process."
—Penny Six | Crown Jewelers, Fredericksburg, VA
"I've been using Overnight's Bridal Builder for only a few weeks and already it has generated a lot of interest and a few sales. Customers love picking up the rings and center settings and creating their own custom design. It makes them feel like they're creating their own ring."
—Billy Smith | Smith Jewelers, Franklin VA
